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This is not casual research either. According to the Kaiser Foundation: Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people's media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.
Since the 2004 study media ownership and access has exploded. Among all 8 to 18-year olds:
• 76% own an iPod/MP3 Player compared to 18% just six years ago.
• 66% own a cell phone compared to 39% in 2004.
• 29% own a laptop compared to 12% in 2004.
And the detailed breakdown of their time spent with each media in a typical day?
• 4:29 hours spent on television
• 2:31 listening to music/audio
• 1:29 on computers
• 1:13 on video games
• :38 on print media
• :25 on movies
60% of their “computer time” is spent social networking, playing games and visiting video sites like, You Tube, etc. Of all media usage the lowest form by far is books, magazines and newspapers. Before we tie this to poor academic performance the study found that 65% of light, moderate and heavy media users get good grades!
The majority of those surveyed said their parents have no rules regarding their time spent using television, music, computers and video games. Given the usage statistics I would say that’s obvious. Draw your own conclusions and see the research for yourself at Kaiser Foundation.
This research confirms what I see every day in the culture. I’ll resist the temptation to make several comments and let the research speak for itself. One thought: If students are using media a total of 10 hours and 45 minutes a day (the figure includes multi-tasking), how much time are they spending with their parents and family? Add in 7-8 hours of sleep and there’s not much time left for family conversation. It would be interesting to note the research figures for adult usage of the same media. How much time are Mom and Dad spending on media each day? Add the two together and we probably wouldn’t like what we see. Our attention is clearly divided.